Disrupting the wine category
using Augmented Reality.

Wine is a $63 Billion market, 4,000+ brands are added annually. With the majority of people buying based off the label alone,
it's difficult for wine brands to get noticed. Living Wine Labels was created to help give Treasury Wine brands globally
a more immersive experience that is not only entertaining but highly memorable at a global scale never seen before.

The Wolf Blass AR experience was a vineyard that grew around the bottle.
The eagle from the iconic logo would fly around the scene identifying hotspots.
Each hotspot told you something about the wine, like how one would learn at a tasting.

The AR experience let viewers explore the Wolf Blass winery. From the cellar door to the rolling hills,
each yellow flashing hotspot revealed an enjoyable video from the wine makers. 

As a wine best served chilled, Matua takes it's teal colour from the glacier run off that runs through
the picturesque mountains of New Zealand. Explore the world and tap the snowflake to make the world even colder.

We made the chilled world of Matua more engaging by adding a voiceover.
The story of Matua was told as you explored this chilled AR world.