BRINGING TOUGH PAIN TO
LIFE IN UNEXPECTED WAYS

To highlight the different (and tough) pains
Panadol Extra tackles, we brought the feeling of different
pains to life in a series of exaggerated ways.
It came to life on film, social and OOH.

The ‘Muscle Pain’ film exaggerated how a
bike ride feels when you have leg pain –
it’s like pushing a steam roller.

To bring period pain to life, we showed how
even a simple movement can feel
agonising when you have period pain.

Digital outdoor brought tough pain
to life in a simple way.