The rallying cry to Congress to pass immediate assistance
for low-income families with unaffordable water bills.

When COVID hit, the one precaution America could agree on was handwashing.
But how do you wash your hands if you don’t have water? With rising unemployment, people couldn’t afford to pay their bills
and nearly 40% of Americans were at risk of water shutoffs. As the leading faucet company, Moen couldn’t stand idly by.
So we created a 360 campaign encouraging Americans to demand Congress take action. In the end,
we successfully set the stage for Congress to do the right thing and #UnlockWaterForAll.

Outdoor protest posters were placed around key Cities.

Full page ads were taken out in The New York Times and Washington Post.

On social we amplified our call to Congress ban water shutoffs.