2000 TONS.

That’s the amount of ocean plastic Moen has committed to remove and repurpose.
On Earth Day 2021, we celebrated that milestone by giving people the chance to invest in the future of water.
We launched Own the Ocean. 5 unique NFTs representing parts of the ocean overwhelmed by plastic pollution.
Auctioned at one the world’s hottest NTF marketplaces, opensea.io, all proceeds went
to leading global charities dedicated to finding a solution to plastic plaguing our oceans.

A thank you pulled from the ocean.
Rather than a simple thank you letter, we crafted a much more compelling direct mail piece for those who bought the Own The Ocean NFTs.
Inspired by official land deeds from the 1900s, our “Deeds of Water” were artfully made using ocean plastics,
transforming something that plagued our ocean, into a celebration of its future.