A PLATFORM THAT SHOWED AUSTRALIA
HOW TO ESCAPE MUNDANE SITUATIONS WITH JETSTAR.COM

Jetstar is a low cost carrier in Australia. It’s known for its’ cheap flights.
We had to inject some personality and purpose behind the brand, beyond the price. We did this with a platform called ‘Head on Holidays?’
which highlighted how easy it is to escape horrific or mundane situations with our low cost fares, enabling you to realise the places you escape to in your head on a daily basis. This platform was launched in Film, Social and press and will be supported by activations in the coming months.

The Board Room: In this film we showed the most common place people want to escape.
The ‘death by slides’ powerpoint presentation by the CFO.

Bad Date: In this film we showed viewers how they could use jetstar.com to can escape an awful Tinder date.

The 15th Birthday: In this film we showed the places parents escape to when surrounded by screaming teens.

Little Monsters: In this film we showed how children often drive us to escape to our happy places.

We created social content that showed our lead characters escaping where they were.
Each piece linked to low fares that were on offer.