A CAMPAIGN THAT MADE DREAMS
COME TO LIFE quite literally

Using Huggies Drynites, children are able to sleep
through the night and enjoy all their amazing dreams, uninterrupted.
We celebrated this with a campaign that was literally a dream come true. 

The campaign launched with a film that
brought children's dreams to life and was
supported by digital and social.

On social, we asked for parents to share their children’s dream drawings.
The best ones were turned into plush toys.

Online films called for entries by teasing the
making of a dream monster.

Our artist recreated children’s dreams
and turned them into unique plush toys.

The first winner received her dream back in plush toy form,
which was shared across our social channels.

We wrapped up the campaign with a video,
which shared to the world the many dreamed
creations from the DryNites campaign.