Translating an endangered language
to help save aN ENDangered species

By leveraging 40 years of scientific research into elephant communication,
we gave every single person the ability to speak elephant. Hello In Elephant
is part utility, part sharing generator and part donation mechanism.
Powered by a unique texicon database, Hello In Elephant uses
artificial intelligence and voice recognition technology to translate our
voice, text and emoji into elephant expressions. By getting people to talk
elephant we were able to increase donations by 34%.

The ‘How to speak Elephant’ film inspired people and also
created an important conversation about World Elephant Day. 

Through a simple design, the mobile App made it easy to
translate the human language into Elephant via talk, text or emoji.

170 Million Social Impressions were earned.
With over 150 unique elephant phrases, celebrities like Susan Sarandon
and Ellen Pompeo shared their voice by speaking Elephant.
The UN and Sky News also joined the conversation.

400 Million media impressions were earned over the campaign period.
Including features in: National Geographic and Fast Company.