To advertise Alpo Purina dog food,
we buried scented dog food samples
in a dog park.

We spoke directly to the customer – the dogs, by burying
foiled pouches of dog food that were sprayed with different Alpo scents.
The billboard was placed in dog parks. Each pack that was dug up
demonstrated to dog owners that their furry friend preferred Alpo.

We spoke to dogs by burying foiled pouches of dog food,
sprayed with different Alpo scents. The billboard was placed
in a dog park, each pack dug up demonstrated to dog
owners what brand their dogs prefer.